Camden County College Wins Regional Award for City Billboard
A Camden County College billboard located within the City of Camden has received a Gold Medallion of Excellence from the National Council for Marketing and Public Relations in the District I Medallion Awards competition.
The billboard read “Prepare for economic liftoff.” and featured the image of a NASA space shuttle blasting off – along with the College’s logo and Web address – on an eye-catching red background. It was placed along Route 30 west of Federal Street in Camden, and it also appeared on a digital sign at the Walt Whitman Bridge.
The piece was designed by Idea Lab Marketing and Communications of Moorestown under the direction of the College’s Office of Institutional Advancement and Office of Communications and Enrollment Development. It placed first in the Outdoor Advertising/Billboard category, one of 41 categories of awards presented annually in each of the seven districts that make up the NCMPR.
“The objective of this outdoor billboard was to create awareness of Camden County College during these tough economic times, which present an opportunity for students to pursue the education they need to be prepared for their future,” said Rosemary Schamp, dean of communications and enrollment development. “The ad was seen in a prominent location along the heavily traveled roadway from Philadelphia to Camden by thousands of daily commuters who work in Pennsylvania and live in South Jersey.”
The NCMPR comprises marketing, advertising, public relations and communications professionals from community and technical colleges throughout the United States, Canada, the United Kingdom and various territories of these nations. In addition to New Jersey, District I includes Connecticut, Delaware, the District of Columbia, Maine, Maryland, Massachusetts, New Hampshire, New York, Pennsylvania, Rhode Island, Vermont, the Canadian provinces of New Brunswick, Newfoundland, Nova Scotia, Prince Edward Island and Quebec and the United Kingdom.
Published: February 07, 2012